For Gyms / Health Clubs / Spas
It’s up to 25 times more costly to find a new client than retain an existing one
Retaining customers is so much more cost effective than chasing new ones.
5 to 25 times
Attracting a new member can be 5 to 25 times more expensive than retaining an existing one
30%
On average, the industry lives with a 30% churn: nearly one in three members leaves every year
25% to 95%
Increasing retention rates by 5% can result in profits increasing by 25% to 95%
The opportunity
Industry research has demonstrated that attracting a new member can be 5 to 25 times more expensive than retaining an existing one, and an overreliance on acquiring new members makes it tougher to become profitable compared to investing in retaining more members.
On average, the industry lives with a 30% churn: nearly one in three members leaves every year. Research shows that increasing retention rates by 5% can result in profits increasing by 25% to 95%.
How The Wellness Ratio helps
Customers who receive regular health updates from you, and who can access your health information website, are more likely to stay with you, because you have demonstrated that you care about them in a way that goes way beyond information about classes and opening times.
What clients receive
Your brand
Prevention over treatment
Trustworthy information on healthier lifestyles
The best supplements
The best diet
Herbs and vitamins
Alternatives to pharmaceuticals
1
Your own branded health information website
You get your own website, with your own branding and corporate colour palette, that is packed with trustworthy information on healthier lifestyles, diet, nutrition, exercise, stress reduction and longevity.
Every week
Your brand
The best supplements
The best diet
Herbs and vitamins
2
A weekly health e-letter
We also prepare a weekly e-letter on the latest research that you can send out to your member base.
White Paper
Keeping the Customer Satisfied
Get our White Paper on gyms and health club customer retention, Keeping the Customer Satisfied.